Why is Keyword Research So Important for Your Website?

A good keyword research tool will offer you the ability to analyze your competitors, create a list of targeted keyword and determine their practicability in search engine optimization

Keyword is critical to the concept of search engine optimization. The concept of search engine came into being only when information-savvy people across the world began searching for information using the Internet. In fact, search engines were built after a great deal of research on the search behaviors of many Internet users.

The Birth of Keyword

After the commencement of Google Inc. back in 1998, search engines have evolved a lot, and search algorithms of various search engines have undergone radical transformation; however, nothing has superceded importance of keywords. Hence, webmasters always emphasize on the importance of proper keyword research prior to any organic online marketing campaign. In other words, an optimized keyword research plays a significant role in enhancing the chances of your SEO campaign.

Keyword and Your Website

When you build a website for selling goods and services online, you have to consider the importance of keywords especially when you build content on your website. Right keywords selection is fundamental to building content and meta tags of you website. Technically, if you write the meta elements such as Titles and Descriptions or build content on your website using the wrong keywords, you will put your online business at stake. Most search engine bots including Googlebot are designed to index your webpages if the content or meta elements on your website are relevant to the theme of your website. If you want to enhance the visibility of your website, you need to ensure that the webpages are index quickly by the search engines. When your prospective customers put in their search queries (known as Keywords or Key Phrases) in the search box of search engines, your webpages should appear in the search engine ranking pages (SERPs) so that your prospects will reach you. Hence, a strategic keyword research is essential to select the most appropriate keywords for your website.

Keyword Research Tools

When it comes to keyword research, SEO specialists use various methods that include popular online keyword research tools such as Google Adword, Yahoo Overture, Wordtracker and so on. A good keyword research tool will offer you the ability to analyze your competitors, create a list of targeted keyword and determine their practicability in search engine optimization. Among all keyword research tools available on the Internet, Google Adword is one of the most preferred keyword research tools today as it is more effective in choosing the most targeted and searchable keywords.

Keyword Selection Process

It should be remembered that keyword research tools alone can’t be effective in the process of keyword selection. In fact, the keyword research specialists largely decide the most appreciate keywords for your websites on the basis of certain important points such as the search volume and the competition of the keywords. As a thumb rule, keywords having low competition and high search volume are the most ideal to begin with for your website optimization. Although, keyword research tools are ideal for finding the most appropriate keywords for your website optimization, more often than not, it is the SEO specialists who need to utilize their knowledge and expertise to choose keywords that will work for your website optimization. More importantly, the search behaviors of your prospective customers should be taken into account before selecting keywords.

Different keyword research tools have their specific features. Ultimately, they can save your time selecting the best keywords or phrases you need to optimize your site for. Hence, you need to analyze your requirements and conduct a little research before subscribing to any keyword research tool on the Internet.

About Susanta Sahoo

I'm the founder and content marketing head at Top League. Our team can help you build great content that helps you rank high on Google and generate high-quality leads. Get in touch with us and let's discuss your project. I'm on LinkedIn & Twitter, just so you know.