You get only 2 seconds to convince your visitors about your relevance. If you fail, the visitor clicks the back button and leave your site for good. Here’s how you can stop it.
The online marketing industry is going through a transformation these days with Google increasingly personalizing the search results based on your past search behavior. While keywords are still important for your SEO efforts, quality content, especially with a viral-effect, has taken precedence over all else.
Therefore, online marketing strategies across the planet are putting a lot of emphasis on making the content go viral. Whether you are an ambitious blogger looking to monetize your blog for Adsense or an e-commerce entrepreneur trying to make your social marketing work for your business, knowing how the content goes viral helps.
So here are some practical tips if you want to train your SEO content writer for viral marketing.
Writing Research Oriented Articles
Today, the Internet is teeming with blogs and websites offering information on topics as simple as “how to bake a cake” to as complex as “how to cook up a lie”. However, what still remains a challenge for most writers is to get their articles a decent number visits each time. More often than not, your SEO content writers aren’t familiar with how to write for the Internet audiences and understand their user behavior. In other words, they don’t write keeping the target audience in mind. Worse, a lot of content writers don’t even know who their target audiences are.
To get around these issues, the primary step should be to explain your new writer what the Internet audience thinks like. The writer needs to know how to research on the Internet to establish the type of information your audience is looking for. The potential search queries or questions on Quora for example, can form a potential basis on which you can develop a strategy on what your potential audiences are looking for.
In short, let the new writers learn a bit about social behaviors of your audiences and then devise a strategy on how to develop reader-friendly articles.
Crafting Kick-Ass Headlines
Okay. So your writers are able to deliver quality articles based on popular keywords and search queries, but your articles aren’t still able to drive any traffic to your blog, right?
While it sounds familiar to you, your articles don’t stand out in the crowd and therefore, aren’t able to make the first impression. “But, didn’t my writers deliver research-intensive articles?” you wonder. Well, try revisiting your article headlines and you might find the culprit – yes you guessed it – the article title.
Answer this – when Google returns you a bunch of results to choose from, what catches your fancy instantly? Yes, more of than not, it’s the title of an article, right? Believe it or not, the headlines of your articles decide their very destiny; blame it on the sheer amount of articles your potential visitors are exposed to. Add to it, the number of links shared on social channels, and your audiences gaze at your article’s headline skeptically.
Your writers might have spent a couple of hours researching and writing the articles, but without a compelling title, they just fall flat and your audiences will prefer to turn away from your headline as they apparently have nothing substantial to offer.
Optimizing the Content before Publishing
Technically, the SEO content writers are supposed to focus on content writing and not on publishing them online. However, with the online marketing getting extremely competitive, many companies want their writers to carry out multi-tasking responsibilities including publishing the articles. Many of them aren’t as SEO-savvy as you would expect them to be, and they won’t be able to make full justice to the SEO part while publishing the articles and therefore, robbing the articles of their ability to get found on search engine result pages.
When training your SEO content writers for the content publishing task, treat them not as a writer, but as an SEO specialist. This change of perception will help you teach them the nuances of optimization techniques, the cause and effects of optimization and search engine visibility. Once, your writers are able to establish their relationship and decipher the equation, they are less likely to leave you stressed out.
Sharing the Articles on Social Sites
Even after you subject your writers to the complex intricacies of SEO, you’re far from done. Unless they know the entire gamut of social media optimization, your articles are still risking your articles going in the wrong direction. To achieve optimum exposure for your articles, train your writers about how to share them on Facebook, Twitter and Google+ Page, which brings us to our next point – building social marketing strategy.
Building Social Marketing Strategy
Now that Google has officially tweaked its algorithm for personalized and location-based search queries, you are left with no option without teaching your SEO writers how to build an effective social media marketing strategy and write articles bearing the behaviors of social media audiences in mind.
Your success on social media marketing depends as much on the quality of your articles as on your ability to share them across Facebook, Twitter and Google+. While you need to nail it with a catchy headline within the 140-character limit on Twitter, Facebook and Google+ require you to be more creatively interactive to entice your audiences. In short, your SEO content writer needs to understand the pulse of your target audiences on social media channels, and know how to seduce them to click on the links and drive them to your website.