You get only 2 seconds to convince your visitors about your relevance. If you fail, the visitor clicks the back button and leave your site for good. Here’s how you can stop it.
Having run my SEO Company in India for over 4 years now, my disillusionment about dealing with national and domestic clients has grown worse gradually. This has a lot to do with the behavioral patterns of the Indian SEO and development companies looking for our content writing services.
At the cost of sounding overtly critical of my very own SEO brethren, I have to cite some examples that you might find brutally familiar if you have dealt with a few SEO companies in India. I don’t mean to say all SEO companies are unprofessional but to my sheer misfortune, I’ve always had the coincidence of being rubbed the wrong way. So, if this sounds very sarcastic to you, you might turn away from this post and get on with life.
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Then this post is definitely for you…
So what gets on my nerves about those unprofessional Indian SEO companies?
Asking Prices Upfront
You might think there is nothing wrong with asking the rates of our content writing services. Yes, there’s absolutely nothing wrong with inquiring the prices of our services as long as both of us understand your content requirements.
As a professional SEO content writing services provider, we make sure we offer you the best prices in the industry. However, we need to know the kind of content you’re looking for. No two projects are alike, and there are several factors that decide the prices of our content writing services. Every project requires unique treatments in terms of research time, industry and demography analysis. So, there cannot be an exact price for every project we deal with.
Unless you send us an email with brief details of your content writing requirements, how would we tell you the rates of our services? Wouldn’t you get a wrong impression if we told you the standard rates of our services?
So, the next time you want to ask me the prices of our services, please, send us the details of your content writing requirements beforehand. Trust us, it helps!
Wasting Time on IMs
Instant Messengers are a great tool of business communication as long as you understand why they were invented in the first place. IMs are supposed to be resorted to when neither a phone call or email message seems to help the cause.
IMs have proven to be an effective mode of communication between coders and clients. Practically, coders can’t be on a conference call at the same time they code to fix every bug on the fly. Likewise, you can’t send emails to a coder for each bug he has to fix. Under such circumstances, IMs (Skype) can be of great help.
But, why would you want us to be on Skype and ask us the prices when you haven’t sent us the details of your requirements? For content writing services, we’d rather talk to you over phone when we’ve analyzed your requirements and we both have mutually agreed upon the estimated budget for your services over emails.
Expecting Miracles for Peanuts
Honestly, you get what you pay for, and this holds true for services across all verticals. We analyze your requirements and send you a sample for you evaluation, you agree with the quality and then we move ahead with the project. Life is easy that way.
But, some clients have a penchant of making things complicated for you. They would agree with your sample and then change their mind as you begin to work on their content. When you don’t know what you were looking for in the first place, why would you expect us to spend more time on your content that you can possibly pay us for?
To top it up, they would expect you to work twice as hard on your projects for less than a quarter of your standard rates. Seriously, some people don’t seem to appreciate the skills required to deliver quality content. It’s not a joke!
Dishonoring Deadlines
In a competitive SEO industry, respecting deadlines are the key to growth. When we have set a deadline for your project, we expect you to respond to the deliverables within a reasonable timeframe to let us move ahead with the next content piece on the to-do list. You’re not the only client we’re working for and neither can you appreciate our commitment to our turn-around time.
Then you shouldn’t expect us to put the rest of our clients on hold, and wait for your vacation to get over before you could possibly reply to our emails with your feedback.
It doesn’t work that way. Maybe, it’s time you should stop treating a professional company at par with a freelancer. Even freelancers (dedicated for your projects) would take offence at that.
Having Hidden Agendas
The world is full of crooks, but we’re told we need to trust people in running a business successfully. So we trust you to pay the invoice when they are due, and not when they are overdue. Would you make your credit card company wait to pay them back for your monthly bill? So, would you mind paying us some fine for on late payment?
Then pay us within a reasonable timeframe as you’d expect us to deliver the content within the deadline. Some clients have hidden agendas and they wouldn’t pay you unless you follow up with them until you give up.
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