You get only 2 seconds to convince your visitors about your relevance. If you fail, the visitor clicks the back button and leave your site for good. Here’s how you can stop it.
“If I got a nickel every time someone said they wanted to be a food, gadget or arts blogger, I would be richer than almost all bloggers.”
Unlike the yesteryears, sustaining your earnings via blogging has become more challenging than ever as the Internet has become awfully crowded with new entrants every day.
According to Claudio Gandelman, the CEO of Teckler, your success as a blogger in the modern day blogging depends largely on how true your content is.
Blogging is no more about just writing random posts at regular interval – it’s about crafting a voice, building an audience for it and keeping them glued to it.
Every blogger worth their salt knows it’s damn hard writing content that replicates the success of their last post.
Nothing kills your blog quite like excessive generality. Many bloggers fail to sustain their success spree for one or more of the following reasons.
Read on if you don’t want to be one of them…
Failing to Innovate Yourself
Blogging is a continuous learning process and your skills as a blogger never remain the same. Regardless of your field of expertise, you need to evolve and grow with the time, acquiring new skills and improving your quality of content from time to time. The last thing you want is find yourself lagging way behind relatively newer bloggers in the race.
It’s important to shed the fear and break free of your comfort zone. No matter how tight your schedule is, you need to spend substantially in researching your industry and keeping yourself updated on the latest developments. Don’t be afraid take up new assignments even if they are outside your comfort zone. Often, that’s the best way to push your skills to newer heights.
Unable to Recognize New Audience
Every blogger has a potential audience, a tribe that identifies itself with the uniqueness of your voice. Blogging is no longer a passive job that is carried out in the hinterland of your solitude. It’s about getting out there, interacting with the crowd and understanding their needs first-hand. If you’re not active on Twitter, Facebook, LinkedIn groups or Quora, you’re losing out on building an audience for yourself.
Find your niches and find places where you can frequent, hunting for ideas. Build yourself on popular platforms before building your next post.
Poor Content Marketing Strategy
According to Jay Baer, the NY Times bestselling author, Content is Fire, Social Media is Gasoline.
One of the stupidest mistakes ambitious bloggers often commit is write great content and then don’t market it well. Sometimes, your content is inherently so awesome that your potential audience is ready to pay for it, i.e, only when you allow them to buy it.
Never underestimate the potential buyers on social networks and how they can react to your content. Most of the modern bloggers thrive on their ability of marketing their content to their loyal audience. A successful post is the combined results of great content and greater marketing efforts.
Success in blogging is largely defined by one’s ability to market it to the right audience at the right community at the right time. If you don’t know how to market it, you’re likely to fail at making money.
Ignoring Content Curation
Content Curation is the art of researching, collecting and sharing great content sources with your targeted audience. It’s a potential source of creating natural followers on social media where your audience is ready to share your content. Moreover, content curation helps you come up with even better ideas to write user-friendly posts.
Jason Falls, the founder of Social Media Explorer, simplifies the secrets to his massive twitter popularity by saying, “Find Good Shit and Share It”. According to Viral Marketing scientist, Dan Zarrella, 56% of re-tweets invariably contain a link. The key to conceptualizing innovative posts begins with content curation. Fast Company has covered his research on Nine Scientifically Proven Ways to Get Retweeted on Twitter.
You can download his e-book here.
Undermining the Power of Storytelling
Great bloggers are often amazing storytellers. They know the pulse of their audience and narrate their stories compellingly. There’s a story behind everything you want to blog about. With great storytelling ideas, you can overcome the writer’s block and generate great content for your audience.
Make sure your stories sound natural and have a consistent voice that creates a visual narration in your audience’s mind. Use quirky yet topically relevant images, throw some analogies and just crack a joke or two here and there to narrate your story and keep your audience interested in you.
The most important thing is to offer credits to the sources you use for crafting your stories. Apart from being an ethical blogging practice, it also establishes your authority and credibility amongst your audience as a story teller.
Hope these tips were helpful to you. Did I miss out on anything in particular? Got more ideas to share with me? Please, share your comment section below.
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