You get only 2 seconds to convince your visitors about your relevance. If you fail, the visitor clicks the back button and leave your site for good. Here’s how you can stop it.
Not too long ago, ecommerce companies from across the US, UK, Australia would look for potential vendors that specialized in SEO content writing. More often than not, they would end up choosing one in India that offered content writing services at dirt-cheap prices. It would work both ways.
But not anymore! Cheap content is a thing of past now.
Going by the algorithms released by Google in the recent years, cheap content is a surefire way to low SEO rankings and little traffic. If this is what you’re ready to accept, this post is not for you.
Luckily, there are ways to look beyond that and change the way you choose your SEO content writing vendor, someone who can work within your budgets (as long as it’s reasonable) and still offer content that Google values.
If you’re searching for such a company in India, be sure to consider the following steps:
Check Out Their Website
The most important thing to look for while you’re searching for an SEO content writing company in India is to see if they have a website. A professional content writing company should ideally have a website. If they don’t have website to begin with, just how long they have been in business?
This is particularly true when you look for your potential vendors in places like Elance. If you’re serious about finding a firm that can remain committed to you in the long-run and keep delivering quality content without any exception, you should look for a professional company and not a freelancer who might be juggling between several clients.
True, an established content writing firm may also have several clients but at least, they have several writers you can choose from. A website is often the deciding difference between a freelancer and professional company. Choice is yours.
Do They Have a Blog?
Granted that not every freelance writer can afford to spend on a website, but how about a blog? The truth is all writers worth their salt know it’s really important to document their works and maintain a portfolio for their prospective clients.
A writer is known by the blog they keep. A blog is not just about a bunch of posts. Rather it offers much deeper insights into the blogger behind it. It tells a whole lot of things about the person you’re going to work with.
If you’re prospective freelancer doesn’t have a blog, chances are they are pursuing writing just a stop-gap arrangement. You don’t want to work with non-professionals, do you?
Verify Content Writing Samples
This is a must. You don’t want to work with someone who doesn’t have any experience in writing or samples to share with you. If you’re going to be their first customer, you may be risking your business. Some writers offer their samples in Word doc files, but you should rather insist on seeing some samples authored by them and credited to them with their author bio. Preferably, you can ask if they have a profile on Ezine.
You can’t afford to take their words for granted and rely on their offline work.
Get a Sample Post Done
The next step is to actually offer them a test to see if they are really what they claim on their blog or samples. Professional SEO content writers shouldn’t find it hard to craft a sample page (around 300 words) in an hour. Being time bound is a good way to see if they are able to produce it themselves within the deadline. In some cases, they would use someone else to write the sample just to win your trust.
You don’t want to hire someone who is not readily available for sample test.
Are They Consistent?
This is where many vendors might fail to live up to their initial commitment. There are many SEO content writers that are not actually fully available for your job, but try to get as many projects on board as possible. They would usually overcommit early on. But you shouldn’t take chances with them. Try them for a week and ask them to deliver articles on a daily basis. If they are able to do that with consistent quality, you have a very good reason to go with them. If they falter, you know what lies ahead.
Finding the right SEO content writing vendor in India is no mean task. You may or may not get lucky the first time you search for one, depending on whether or not you take the above things into your consideration. However, if you don’t want to risk your business by going for someone with no prior experience, you’re likely to land a bad deal.
At SEO Content Writer, we leverage our decades of collective experience in SEO content writing to treat each and every piece of content like it was the first one, regardless of big or small the project is. To explore more about us, check out our content writing packages or contact us for more details today.