How to Address Your Readers Problems via Article Marketing

Hundreds of thousands of Internet marketers around the world

Hundreds of thousands of Internet marketers around the world use Article Marketing as an effective tool of promoting their businesses online. Regardless of the strategies they deploy in order to multiply the volume of traffic to their websites, the success rate varies significantly due to the nature of content in their articles. When it comes to article marketing success, a lot depends on how relevant your article content information is with regards to the search queries of the prospective readers. Therefore, it is essential to address the needs of your readers rather than serve them with mundane article content optimized with keywords.

Here are four effective tips to ensure that your readers get what they expect from your articles:


Getting relevant information is one of the key reasons why many people browse the Internet. You should write the articles containing the information that is relevant to the queries of your potential readers. Mere keyword optimization of your articles may help your articles gaining visibility across search engines. But the articles will fail to live up to your readers expectations unless they address their exact needs. Nobody wants to drive readers to their articles and instantly find them gone the next minute. Hence, it is vital for you to ensure that your articles contain not only keywords but also genuine information for your readers.


Relevancy plays a great role in attracting a higher degree of readership to your articles. In fact, making your articles informative is as much critical to your article marketing success as making the information relevant to the readers’ queries. By offering irrelevant information you will not only hurt your credibility but also result in losing the readers’ confidence in your ability as an expert. Therefore, it is essential to make your article content relevant with regards to the readers’ expectations. A great deal of research will help you establish what your potential readers exactly want to know before you start writing the articles.


Many of your potential readers search the Internet on the lookout for solutions that they can’t find elsewhere. As a matter of fact, most of them are not even aware of the existence of article directories. It is extremely important to remember that they are your potential readers and you should create article content that offer solutions to their practical problems. Articles that aim to provide genuine solutions are more likely to impress more audiences and offer them a reason to come back to you time and again.


Many of your potential readers search online to seek expert advice before they take a critical decision. Whether it is about buying a product or visiting a tourist destination, your readers are more keen on seeking your advice that help them make the best decisions. If your articles fail to cater to their needs or offer useful advice, they are more likely to ignore your articles going forward. On the contrary, if your articles are written with an objective to offer valuable tips that will help your readers in taking a decision, they will come back to you from time to time and even refer your article links to others. This is where article marketing makes a huge and real difference.

Did I miss out any something? I’d appreciate if you could offer your suggestions on what more could be done to address the needs of articles readers using article marketing tool.

About Susanta Sahoo

I'm the founder and content marketing head at Top League. Our team can help you build great content that helps you rank high on Google and generate high-quality leads. Get in touch with us and let's discuss your project. I'm on LinkedIn & Twitter, just so you know.