You get only 2 seconds to convince your visitors about your relevance. If you fail, the visitor clicks the back button and leave your site for good. Here’s how you can stop it.
Article Marketing is one of the oldest and most sought-after digital marketing tools available to many online marketers today. Whether you are a newbie or a seasoned online marketer, article marketing offers you an opportunity to drive potential traffic to your website that convert into buyers pretty quickly.
However, many online marketers still struggle to make article marketing work for them, thanks to their article marketing myths. Let’s take a look at the five most deadly article marketing myths that mar the merits you could otherwise derive from your efforts by using the tool in the right fashion.
Keywords are not important for Article Marketing
Everyday, hundreds of newbie online marketing professionals jump into the article marketing scene without having a proper keyword strategy in place. It’s important to remember that a right keyword strategy is critical to the success of any digital marketing tools; and article marketing is no exception to it.
As a matter of fact, your choice of keywords invariably controls the length of time your article marketing strategy takes to be successful. Make sure to use a good keyword selection tool before you devise any article marketing strategy. There is simply no point in devising an article marketing campaign when your keyword strategy is poorly developed.
Length of Articles is Immaterial to Article Marketing
According to the conventional digital marketing wisdom, article marketing strategies must be developed keeping both search engines and human visitors in mind. Hence, it is important to understand your prospective visitors before deciding on the length of articles. While shorter articles (comprising 300 words) will not offer much information to your visitors, lengthier articles (around 800-1000 words) with no substance will hardly motivate your readers to read through the entire article. It is, therefore, important to make your articles informative, resourceful yet appealingly concise for your visitors.
Article Resource Box Isn’t as Vital for Article Marketing
Contrary to what many people know, article resource box holds the most crucial position in your entire article marketing strategy. Article resource box contains the most vital information about your company. When your visitors are done with your informative articles, they would be curious to know more about the author and this is your opportunity to offer them as much information about your company and services as possible.
If your resource box is not ready enough to grab the eyeballs or impressive enough to elicit response from your audience, your article marketing strategy is seriously flawed.
Choosing Just Any Article Marketing Directories
Let’s face it! Search engines including Google have tweaked their algorithms to the effect that choice of article directories hold critical importance for your article marketing strategy today. So rather than submitting your articles to random article marketing directories (which have lost their value over the times), it is important to submit your articles only across the key article directories like EzineArticles.
However, whether you want to sign up with their paid membership programs is entirely up to your decision. Understandably, most article directories review and approve the articles submitted by their paid members on a priority basis.
Submitting Similar Articles across Many Directories
Believe it or not, this is probably a mistake that most article marketing professional tend to commit. We all know that Google doesn’t appreciate the practice of submitting duplicate content across different web and blog directories. Therefore, it tends to offer less importance to your the pages having duplicate content, and the results from your article marketing tends to depreciate gradually.
Although using uniquely written articles for each article directory might look like a lot of work to you, it will definitely bring better results from article marketing campaign. Some article marketing professionals use spun versions of their original articles for this purpose. Spun articles are essentially modified versions of the same articles you use for article marketing. You could probably use a similar method for your article marketing strategy if writing unique articles appear difficult to you.