You get only 2 seconds to convince your visitors about your relevance. If you fail, the visitor clicks the back button and leave your site for good. Here’s how you can stop it.
If the title of the topic caught you off the guard, don’t be surprised yet. With a staggering 105,779,710 registered users, 300, 000 per-day sign-ups and 180 million unique visitors, Twitter is rapidly emerging as the next web search tool for online consumers across the world. While major search engines including Google are quick to sense the paradigm shift in the social web, e-commerce entrepreneurs are increasingly adopting unique strategies to optimize their websites for Twitter today.
Therefore, it has become a bare essential to optimize your website for driving the twitter traffic to your website.
Here are 4 Steps to Optimize Your Website for Twitter Traffic:
Use Keyword Insights Tool for Twitter
Keyword research has always been the key to success in SEO. Choosing the keywords that your niche consumers are using while searching your products effectively contributes to positive results in SEO. With the advent of Twitter, your consumers have started using keywords that are quite different from the traditional search queries. Therefore, along with the standard search queries, you must use the keywords that your niche audience use on Twitter.
You can use Google Insights or Twitter trending topics within your niche to establish the keywords used by your classified audience on Twitter. Use the keywords on your articles, blog posts and tweets with hashtag to help make your tweets visible to your potential classified traffic on Twitter.
Build Twitter Followers for Classified Traffic
Amidst the sea of traffic on Twitter, the key lies in attracting classified traffic to your website. While this should be a natural process rather than an automated one, spotting potential tweeple (tweeter people) is an art and takes time to master. Usually, your potential tweeter traffic uses the keywords and key terms in their twitter profiles.
Therefore, use those keywords while searching for your potential consumers on Twitter. By the doing this you can build up a decent number of followers to your profile and website alike. However, the key lies in keeping them coming back to you and this can be done by feeding them with relevant tweets and links (usually to your websites and blogs) to follow on a daily basis. Invest time in building your website and blog in a professional manner turning them into bookmark-worthy tools on the Web.
Twitter is a platform where millions of potential consumers are talking about your products and services. So, there is a real opportunity to engage yourself in the most relevant conversation, establish your authority as an industry expert and be noticed. How do you do that? When you join Twitter, you become the brand ambassador for your own business, website, products and services. You represent your online authority. Your conduct, your tweets, your actions, your answers and mere involvement draw attention from the crowd and you drive them towards your destination- your website. Mission Accomplished!
Your Twitter popularity is all about your branding. How you conduct yourself on Twitter defines your brand. Therefore, when you have multiple websites running for a diverse range of products and services, you need to make sure you have set up separate Twitter profiles for each website. Maintaining just one Twitter profile for all websites will not help you build credibility on Twitter.
For instance, if you use the same Twitter profile to talk about your furniture and mp3 players at the same time, your audience would feel bored and disoriented, which will drive them away from you and you will lose the credibility instead of building it. So have a unique Twitter profile for all your individual websites and optimize each profile according to their keywords and respective website URL. You could think of putting your email, phone number and contact address on the profile image so that your followers can gain easy access of you.