You get only 2 seconds to convince your visitors about your relevance. If you fail, the visitor clicks the back button and leave your site for good. Here’s how you can stop it.
When you’re done with your keyword research and selection of article marketing directories, it is important to realize you need quality articles for your article marketing drive. The definition of quality articles consists of two important attributes:
- Article marketing content should be appealing, informative and easy-to-read for the human visitors
- Article marketing content should be written in conformity with Google guidelines
Let’s take a closer look at what constitute Google-friendly article marketing content:
Conforming Google’s Keyword Policy
Keywords are the soul of Article Marketing content; you just can’t afford to ignore their importance and still expect your article marketing drive to produce results at par with your competitors. You can make your article marketing more Google-friendly by knowing exactly where to use your targeted keywords. While writing the content of article marketing the article marketing experts normally adopt a set of standardized rules.
Here are some rules to be kept in mind while developing your article marketing content:
Title of the Article Marketing Content
Use the primary keyword in your title and more importantly, use it as close to the beginning of the title as possible. All search engines including Google prioritize article marketing content based on their adherence to the keyword usage practices. Thus, articles that are more keyword-compliant tend to be valued more importantly by Google crawlers.
As per the standard keyword practices, article marketing content experts prefer to keep the keyword phrases as one entity both in the Title as well as in the body of the article marketing content. So it is always important not to split up the keyword phrases into different words by inserting other ‘stop words’ among them. For instance, if your main keyword phrase happens to be ‘SEO Companies India’, try not to write the phrase as ‘SEO Companies in India’. A stop word usually dilutes the keyword density and devalues the SEO quality of your article marketing content.
Keywords in the Description
If you have a description for article marketing content, ensure that you include your main keyword as close to the beginning of the description as possible. However, make sure the description still remains appealing to the human visitors.
Keywords in the Body
Apart from optimizing the Title and Description of your article marketing content, make sure to use the same keywords in the body content as well. To begin with, the most important places where your main keywords or keyword phrases should be present in the body content is the very first sentence and very last sentence of the body content. It is always not easy to follow this practice while writing article marketing contents, but you can come up with some creative ideas to use your keywords as per the rules without compromising on the quality of your body content. Moreover, the keywords should be used evenly throughout the body of the article marketing content which will ensure that Google’s crawler finds your content keyword-compliant. However, do NOT try to stuff keywords into your body content. Your articles will be rejected by the Article Directories as well. Worse, there is a great deal of chances of your articles being caught and punished by Google as well.
Usage of Keyword Semantics
While using the main keywords or keyword phrases at the prescribed places within your article marketing content is considered Google friendly, using their semantics makes your content even more meaningful. Always try to use the derivatives of your keywords along with their suffixes and prefixes along with other grammatical forms. The keyword semantics help your article marketing content sound more natural and deepen the keyword density of your content to make them more Google-friendly.
Finally, you must always remember that you’re writing content for human visitors as well. Conforming to the Google’s keyword policy might get your article marketing content a great deal of search engine visibility; however, unless the content appeals to your target visitors or fails to address their queries, you might end up putting them off. Therefore, it is extremely essential develop your article marketing content for both Google and human visitors alike.
Feel free to fill me in with your article marketing content writing ideas. I would love to hear them out!