You get only 2 seconds to convince your visitors about your relevance. If you fail, the visitor clicks the back button and leave your site for good. Here’s how you can stop it.
Back in 2001, many people used to consider Google a white piece of crap with no content to read on its home page. Many misconceptions about Google existed until people became information-savvy and found Google being the epicentre of useful information. So much so that Google became the prime source of procuring mission-critical information that defined the destiny of many businesses that relied primarily on Google for their survival. Since then Google started changing lives and the rest, as they say, is history.
When you type in your search queries in Google’s search box, it fetches you millions of search results within its database in milliseconds. However, it displays results page by page, typically ten websites per page.
Technically, they are called Google SERPs (Search Engine Result Pages). Ever wondered how and why Google decides to include some websites within its first page or top ten rankings?
What exactly are the parameters Google considers to hand pick websites and display them on its first page? It’s a question that continues to baffle millions of Internet users around the world. In fact, this is the fundamental question which has not been sufficiently addressed by expert search engine professionals.
Although, the whole dynamics of optimizing a website for Google search engine remains far from being solved, here are some insights for you to understand the key factors that Google considers before picking a website into its top-ten bracket. In other words, the following are a list of things your website should fulfill in order to get listed on Google’s Database:
Search Engine Submission
When your website is built and hosted on the server, it is essentially available on the World Wide Web for the web surfers to look at. However, hosting your website is not enough unless you allow Google to recognize your website. In other words, you must submit your website to Google’s database in order to help Google find it when someone searches a keyword related to your business. The process of submitting your website to Google and other search engines including Yahoo and Bing are carried out by SEO agencies.
Keyword-Rich Content Writing
As we have said it earlier, the concept of the keyword is central to the process of Search Engine Optimization. This is because web surfers tend to use the keywords to find their information.
While a lay web surfer wouldn’t even understand what ‘keywords’ typically mean, any SEO professional worth their salt would tell you how big a role keywords play in the Search Engine Optimization industry. When web surfers search a specific keyword in Google, Google searches for that web pages within its database and picks up the pages with the most number of keywords.
Therefore, it is essential to find out the keywords people use to find your products or services offered by your business. In fact, this is probably the very first step towards making your website Google-friendly. So how do you do that? Well, nobody can find out what keywords people are searching for unless they use a tool. In search engine optimization industry, we call them Web Tools. There are many web tools used by SEO professionals for a variety of purposes. However, the one used to find out the keywords is called Keyword Finder Tool.
As a matter of fact, Google itself has a tool called Google Adwords. SEO professionals use Keyword Finder tools to figure out what keywords Internet surfers typically use to find your information related to your business. Therefore, when you use those keywords to write the webpage content on your website, your web pages become Google-friendly. We will talk more about that in detail in our later posts.
Don’t be scared! It might sound a bit technical, but eventually you would know there’s just no other way to explain this process.
Just imagine how difficult it is for Google to pick up top ten websites when virtually 100 websites use the same keywords. So what does Google do when it sees a number of websites using similar keywords? Well, it takes into account some other criteria such as Links.
Links are just like votes. Let’s say Google use a voting system to pick up the best sites from the lot. When a bunch of websites have a link directed towards another website, Google tends to consider that website more valuable than others and thus, ranks it higher than other websites. Google, therefore, not only considers the presence of keywords within a website, it also considers the number of links to a website from other websites.
So how do you make sure your website achieve links from other websites? SEO professionals specialize in driving links to websites to help Google pick up your website when people search for your keywords. This process is known as Link Building process and is the soul of Website Promotion. We will talk more about the Link Building process in our future post.
The above are some of the fundamental steps you could apply on your website to help it get found by Google and listed on Search Engine Result Pages. However, there are more to these processes than what meet your eyes. SEO professionals have considerable experience in optimizing websites for Google and they are the expert professional who can guide your website to the top-ten journey of achieving Google ranking.
Let’s analyze each of the above steps in detail in our next posts. Thanks for your reading this post and stay tuned to know more about the process called Search Engine Optimization. You can leave your queries, comments and views in the comment section below and I’ll get back to you with my answers.