{"id":4243,"date":"2016-10-09T01:59:26","date_gmt":"2016-10-08T20:29:26","guid":{"rendered":"http:\/\/topleaguetech.com\/?p=4243"},"modified":"2022-10-15T22:44:18","modified_gmt":"2022-10-15T17:14:18","slug":"boost-user-engagement-website","status":"publish","type":"post","link":"https:\/\/topleaguetech.com\/boost-user-engagement-website\/","title":{"rendered":"3 Unknown Techniques to Boost User Engagement"},"content":{"rendered":"
According to Brian Dean, one of the most talked-about Search Engine experts of our times, you have got only two seconds to convince your visitors about your relevance.<\/p>\n
If you fail to do that, the visitor clicks the back button and leave your site for good.<\/p>\n
That\u2019s bad for your site, right?<\/strong><\/p>\n Turns out, it\u2019s bad for Google as well.<\/p>\n Google wants to make sure it guides its users to the right website which offers them the right information they need.<\/p>\n So, if Google realizes your website is not a good fit for a search query, it will gradually drop your page from its rankings.<\/p>\n Therefore, you need to make sure your website gets more long clicks and fewer short clicks.<\/p>\n Long Clicks happen when a searcher clicks on a search result on Google, enters a site and stays there for a long time. It\u2019s a sign of user satisfaction and Google factors it into its ranking algorithm as well.<\/p>\n Likewise, a short click occurs when a search clicks on a search result, enters a site and then immediately leaves the site to visit another site.<\/p>\n If you\u2019re using Google Analytics, you may have noticed Google shows you the Average Session Time and Bounce Rates per page. These metrics are a strong indicator of visitors\u2019 satisfaction.<\/p>\n Therefore, you can no longer sustain your search rankings if Google continuously finds your website perform poorly in user engagement metrics.<\/p>\n Now that you know how important the long clicks are, here are some tips to make your visitors spend more time on your site and show Google that your website is a good fit for the search queries you\u2019re currently ranking for.<\/p>\n Proving yourself to your site visitors (both new and returning) within two seconds is hard.<\/p>\n However, it\u2019s not impossible.<\/p>\n Brian Dean claims the following techniques can help any site owner improve the quality of their conversation and boost better engagement.<\/p>\n Bucket Brigade is an attention-grabbing word or phrase in the middle of paragraphs. Bucket Brigades offer your voice a personality, making your readers feel they\u2019re listening to someone speak in person.<\/p>\n As a matter of fact, copywriters have been using for decades. However, it holds a key role in making your tone more engaging, especially when your content is fairly long.<\/p>\n Here are some examples of Bucket Brigades…<\/strong><\/p>\n Here\u2019s the deal:<\/p>\n But there\u2019s a catch.<\/p>\n What\u2019s the real story?<\/p>\n How can you actually use this?<\/p>\n The best part?<\/p>\n Why does this matter?<\/p>\n That\u2019s not all\u2026<\/p>\n As you can see, each of the examples above is meant to draw your attention towards the next point, prompting you to read further.<\/p>\n Brian says he\u2019s been able to boost the average session duration on his site by following this method.<\/p>\nLong Clicks vs. Short Clicks<\/h2>\n
How to Convince Your Site Visitors in 2 Seconds<\/h2>\n
Bucket Brigades Make Your Conversation Engaging<\/h2>\n