Article Writing is an integral part of Search Engine Optimization. However, if you\u2019re a newbie, you might find writing articles a monumental task.<\/p>\n
Writing quality content is a complicated process as it requires in-depth research, high quality content curation, conceptualization, writing content and finally proofreading the content\u2013 not necessarily in that order.<\/p>\n
Attempting to write every new article is a challenge in itself, no matter how experienced you are. To get myself off to a good start and finish articles within a given time frame (without losing the focus or quality), I usually follow the rules given below.<\/p>\n
Each and every article I write has to have a purpose \u2013 a problem to solve, a query to address or a myth to bust. Unless you have a purpose, writing can seem pointless and the lack of drive will easily reflect in your style. Nobody wants to spend their time reading an article that doesn\u2019t motivate them to do something worthwhile.<\/p>\n
However, to be able to write an article quickly \u2013 and with a purpose \u2013 you need to break it down and come up with the sub-headings first to you can get a feeling of what you\u2019re going to say.<\/p>\n
It also helps you build a natural transition between different paragraphs. When you\u2019re able to establish that natural transition, it flows like poetry and your content holds the interest of your readers.<\/p>\n
Once you\u2019re done writing the sub-headings, it\u2019s time to write at least one sentence per sub-heading. While you\u2019re at it, remember the rule of Twitter \u2013 140 characters. If you were to explain it succinctly without taking anything away, how would you do it?<\/p>\n
Try to come up with your best sentence that justifies the sub-heading and opens the paragraph with a bang. You can come back to the paragraph and finish the rest later.<\/p>\n
Well begun is half done \u2013 so goes the popular saying. But most of the writers I have worked with face the very same challenge that I do \u2013 writing a great opening paragraph up front and making it compelling enough for the prospects to read further.<\/p>\n
This is exactly why I always leave the opening paragraph for the final phase of writing process. \u00a0When you write the opening paragraph towards the end of the article, you are in a better position to articulate your thoughts to you readers.<\/p>\n
Let me put it clearly – the first title is for the entire article that is visible on the landing page. The second title is for the SERPs. Since it will be visible to many potential audience, and compelling for them to click and come to your landing page.<\/p>\n
Google\u2019s revamped and constantly evolving SERP design offers limited real estate and you need to be very creative to make the most of the limited space. Therefore, you need to write a Meta Title for SERP that stand out and sound compelling to your readers.<\/p>\n
Just like two Titles, you also need to write two descriptions for your articles \u2013 one for the Category Archive and the other for Meta Description. The Meta Description should be shorter than the description for Category Archive. However, in both cases, be as honest, creative and succinct as possible.<\/p>\n
Although the Meta Title and Description have no real SERP value from Google\u2019s perspective, they are still very critical to conversion optimization. \u00a0Therefore, they should be built carefully in a way that carry the essence of your article in a compelling way.<\/p>\n
If you\u2019re write articles to educate, inform and enlighten your audience, the sub-heading should carry an imperative tone. It helps establish your authority and tells your audience exactly what to expect from the subsequent paragraphs. In short, the sub-headings should be self-explanatory.<\/p>\n
Writing shorter paragraphs help your audience grasp your content better. Short paragraphs consisting of short sentences with more clarity work better for all kind of of audiences. \u00a0They also decrease chances of making grammar errors. So it\u2019s a win-win.<\/p>\n
Using internal linking is an SEO technique that always works. But more than the SEO benefits, it helps improve the utility of your content. Use a link to a relevant post instead of writing a long paragraph about something. Use internal linking technique to elaborate your point.<\/p>\n
While internal linking is a great strategy, deciding the anchor text and the links can give you a hard time. To make it easy, make a list of the relevant posts you already have within your blog. You can do this by simply searching for a couple of key phrases (not keywords) in the search box of your blog. Then choose the posts that seem more relevant to your ongoing post.<\/p>\n
If you have already built the sub-headings (as explained earlier), you can easily figure out where the anchor texts and the links should go.<\/p>\n
These tips have helped me get going even when I don\u2019t driven enough to build content.<\/p>\n
Do you following any strategy to write articles quickly? Please, share your thoughts in the comment box below.<\/p>\n","protected":false},"excerpt":{"rendered":"
With the Panda Algo at play, producing high quality content has become extremely critical to ranking higher. But if you\u2019re working under a deadline, producing a certain number is also almost mandatory. Under this challenging conditions, how does one go about creating quality content quickly? Let\u2019s delve deeper into the maze called SEO content writing. <\/p>\n","protected":false},"author":2,"featured_media":2428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"full-width-content","footnotes":""},"categories":[3],"tags":[37],"yoast_head":"